According to JosephF. Keefe, which of the following is a major trend behind the corporate social responsibility (CSR) phenomenon?

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Joseph F. Keefe believes that globalization is a major trend behind the corporate social responsibility phenomenon. As companies operate in multiple countries and cultures, they face increasing pressure to demonstrate their commitment to social and environmental issues in order to maintain their reputations and relationships with stakeholders. This is particularly true as consumers become more aware of the impact of their purchasing decisions and seek out companies that align with their values.