Product innovation is a change in the
A)way the outputs of an organization are produced.
B)way the organization creates and delivers value.
C)outputs the organization produces.
D)value of the product alone.
E)product line of the organization.

Question

Quizplus · Accepted Answer

Product innovation is a change in the outputs (goods or services) the organization produces. If BP's research into biofuels resulted in a new kind of fuel to sell, this would be an example of product innovation.

Product Innovation Is a Change in the