Which of the following groups is most likely to pay a premium for the latest and newest technology or product to come along and to champion it if it meets with their approval?
A)Innovators
B)Late majority
C)Early majority
D)Early adopters
E)Laggards

Question

Quizplus · Accepted Answer

Typically, innovators are adventurous and willing to take risks. They are willing to pay a premium for the latest and newest technology or product to come along and to champion it if it meets with their approval.

Which of the Following Groups Is Most Likely to Pay