An innovation will spread faster if it
A)is similar to its predecessor.
B)is compatible with existing systems and procedures.
C)has more rather than less complexity.
D)requires a significant commitment to try or test.
E)is difficult to copy.

Question

Quizplus · Accepted Answer

The speed with which an innovation spreads depends largely on five attributes: (1) it has a great advantage over its predecessor; (2) it is compatible with existing systems, procedures, infrastructures, and ways of thinking; (3) it has less rather than greater complexity; (4) it can be tried or tested easily without significant cost or commitment; or (5) it can be observed and copied easily.

An Innovation Will Spread Faster If It