Perry is the marketing head of a company situated in the United States. The company decides to do business with a company in Brazil. To help conduct business in Brazil, Perry should
A)learn something about the country's language and culture.
B)insist that the Brazilian businessmen use American slang.
C)use English jargon as much as possible to avoid misunderstandings.
D)make a joke about the loss of Brazil's soccer team in the World Cup.
E)refuse to visit his counterparts in the other country.

Question

Quizplus · Accepted Answer

When conducting business overseas, individuals should try to learn something about the other country's language and customs. Making the effort to learn the local language builds rapport, sets a proper tone for doing business, and aids in adjustment to culture shock. Brazilians might be offended by a joke about a loss in Brazilian soccer, which is a source of strong national pride.

Perry Is the Marketing Head of a Company Situated in the United