Rey's company produces a high volume of bicycle helmets, yet they come in a high variety of distinctive styles. The company is engaging in _____.
A)individual production
B)flexible production
C)mass production
D)mass customization
E)individual customization

Question

Quizplus · Accepted Answer

Although issues of volume and variety often have been seen as trade-offs in a technological sense, today organizations are trying to produce both high-volume and high-variety products at the same time. This is referred to as mass customization.

Rey's Company Produces a High Volume of Bicycle Helmets, Yet