In Scenario B, Eggs-ellent engages in _____ to participate in the global marketplace.
A)outsourcing
B)franchising
C)exporting
D)joint ventures
E)offshoring

Question

Quizplus · Accepted Answer

Franchising is similar to licensing. However, whereas licensing is a strategy pursued primarily by manufacturing companies, franchising is used primarily by service companies. McDonald's, Hilton International, and many other companies have expanded overseas by franchising.

In Scenario B, Eggs-Ellent Engages in _____ to Participate in the Global