Based on Scenario B, Fronterex wants to use _____ to participate in the global marketplace.
A)licensing
B)franchising
C)exporting
D)joint ventures
E)wholly owned subsidiaries

Question

Quizplus · Accepted Answer

When a company's competitive advantage is based on technology, a wholly owned subsidiary normally is the preferred entry mode because it reduces the risk of losing control over the technology.

Based on Scenario B, Fronterex Wants to Use _____ to Participate