Businesses using a low-cost strategy attempt to offer
A)a luxury product at a mid-range price.
B)a luxury product at a low price.
C)a unique product at a mid-range price.
D)a unique product at a low price.
E)a no-frills product at a low price.

Question

Quizplus · Accepted Answer

Businesses using a low-cost strategy attempt to be efficient and offer a standard, no-frills product. Walmart and Southwest Airlines are examples of organizations that pursue competitive advantage through low-cost strategies.

Businesses Using a Low-Cost Strategy Attempt to Offer