Debra, a manager of a glassware company, is in the process of deciding what items to add to next year's line of merchandise. For research purposes, she analyzed the past and present conditions of the market and also forecasted future trends. Which of the following steps of the formal planning process has Debra performed?
A)Goal and plan evaluation
B)Situational analysis
C)Monitor and control
D)Implementation
E)Alternative goals and plans

Question

Quizplus · Accepted Answer

A situational analysis is a process planners use, within time and resource constraints, to gather, interpret, and summarize all information relevant to the planning issue under consideration. A thorough situational analysis studies past events, examines current conditions, and attempts to forecast future trends.

Debra, a Manager of a Glassware Company, Is in the Process