Farouk's Falafels, a chain of Middle Eastern restaurants, periodically compares its quality and service levels to other successful restaurants in order to continually improve its own performance. This practice is known as _____.
A)maneuvering
B)strategic mapping
C)benchmarking
D)corporate espionage
E)competitive intelligence

Question

Quizplus · Accepted Answer

To assess and improve performance, some companies, such as Farouk's in the scenario, use benchmarking-the process of assessing how well one company's basic functions and skills compare with those of another company or set of companies.

Farouk's Falafels, a Chain of Middle Eastern Restaurants, Periodically Compares