A fast-food restaurant chain, specializing in fried chicken, adds fried shrimp to its menu. Based on the given information, which of the following corporate strategies is the restaurant following?
A)Conglomerate diversification
B)Differentiation strategy
C)Vertical integration
D)Concentration strategy
E)Lateral diversification

Question

Quizplus · Accepted Answer

A concentration strategy focuses on a single business (fast-food retail) competing in a single industry (fast-food retail). In the food retailing industry, Kroger, Safeway, and A&P all pursue concentration strategies.

A Fast-Food Restaurant Chain, Specializing in Fried Chicken, Adds Fried