A differentiation strategy is best defined as a
A)strategy employed for an organization that operates a single business and competes in a single industry.
B)strategy an organization uses to build competitive advantage by being unique in its industry or market segment along one or more dimensions.
C)strategy used to add new businesses that produce related products or are involved in related markets and activities.
D)strategy used to add new businesses that produce unrelated products or are involved in unrelated markets and activities.
E)strategy implemented by each functional area of the organization to support the organizations business strategy.

Question

Quizplus · Accepted Answer

With a differentiation strategy, a company attempts to be unique in its industry or market segment along some dimensions that customers value. This unique or differentiated position within the industry often is based on high product quality, excellent marketing and distribution, or superior service.

A Differentiation Strategy Is Best Defined as a