Alicia writes a narrative that describes what she thinks will happen to her catering business if consumer interest in healthy cuisine continues to grow. This narrative is an example of _____.
A)benchmarking
B)a scenario
C)strategic maneuvering
D)a divestiture
E)strategic vision

Question

Quizplus · Accepted Answer

As managers attempt to determine the effect of environmental forces on their organizations, they frequently develop scenarios of the future. A scenario is a narrative that describes a particular set of future conditions.

Alicia Writes a Narrative That Describes What She Thinks Will