Fashion Forward Accessories recently announced that it was selling off its scarf division in order to realign itself more competitively in the marketing of its other products, particularly its purse and belt divisions. Which of the following strategic maneuvers is illustrated in this scenario?
A)Diversification
B)An acquisition
C)A merger
D)Divestiture
E)Domain selection

Question

Quizplus · Accepted Answer

Divestiture occurs when a firm sells one or more of its businesses. In the given scenario, Fashion Forward's selling its scarf division is an example of divestiture.

Fashion Forward Accessories Recently Announced That It Was Selling Off