A think global,act global approach to crafting a global strategy involves

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A global strategy (think global,act global) approach utilizes predominantly the same basic competitive strategy in all countries: the company sells the same products under the same brand names everywhere,utilizes much the same distribution channels in all countries,and competes on the basis of the same capabilities and marketing approaches worldwide.Although the company's strategy or product offering may be adapted in very minor ways to accommodate specific situations in a few host countries,the company's fundamental competitive approach (low-cost,differentiation,or focused) remains very much intact worldwide,and local managers stick close to the global strategy.

A Think Global,act Global Approach to Crafting a Global Strategy