Question 1

Which one of the following is not an intangible resource?

Accepted Answer

Technological assets are typically considered tangible resources, as they often involve physical equipment or property. The remaining options are all examples of intangible resources that can provide a competitive advantage for a business.

Question 2

Identifying and appraising a company's resource strengths and weaknesses and its external opportunities and threats is called

Accepted Answer

An essential element in evaluating a company's overall situation entails examining the company's resources and competitive capabilities in terms of the degree to which they enable it to pursue its best market opportunities and defend against the external threats to its future well-being.The simplest and most easily applied tool for conducting this examination is widely known as SWOT analysis.

Question 3

When a company has become proficient in modifying,upgrading,or deepening the company's resources and capabilities in response to its changing environment and market opportunities,it is called

Accepted Answer

A dynamic capability is the ability to modify,deepen,or reconfigure the company's existing resources and capabilities in response to its changing environment or market opportunities.

Question 4

Which of the following is not an example of an external threat to a company's future profitability?

Accepted Answer

Lack of a distinctive competence is an internal weakness of a company rather than an external threat. The other options are all examples of external threats that can negatively impact a company's profitability.

Question 5

Two analytical tools useful in determining whether a company's prices and costs are competitive are

Accepted Answer

Two analytical tools are particularly useful in determining whether a company's value proposition and costs are competitive: value chain analysis and benchmarking.

Question 6

A company resource weakness or competitive deficiency

Accepted Answer

Competitive weaknesses are those that that make the company vulnerable to rivals,hold down profitability,or disqualify it from pursuing an attractive opportunity.

Question 7

Which of the following is not a market opportunity most relevant to a particular company?

Accepted Answer

The likely entry of potent new competitors is a threat rather than a market opportunity. The other options are all potential growth opportunities for a company.

Question 8

The two most important parts of SWOT analysis are

Accepted Answer

A first-rate SWOT analysis sizes up a company's internal strengths and competitive deficiencies,its market opportunities,and the external threats to its future well-being.Simply listing a company's strengths,weaknesses,opportunities,and threats is not enough; the payoff from SWOT analysis comes from the conclusions about a company's situation and the implications for strategy improvement that flow from the four lists.

Question 9

A first-rate SWOT analysis

Accepted Answer

A first-rate SWOT analysis provides the basis for crafting a strategy that capitalizes on the company's strengths,aims squarely at capturing the company's best opportunities,and defends against the threats to its well-being.

Question 10

A company's value chain identifies

Accepted Answer

A company's value chain identifies the primary activities that can create customer value and related support activities.

Question 11

The external market opportunities that are most relevant to a company are the ones that

Accepted Answer

A company's strategy should be aimed squarely at capturing those market opportunities that are most attractive and suited to the company's collection of capabilities.

Question 12

Which one of the following is not a tangible resource?

Accepted Answer

All of the choices listed are intangible resources, meaning they cannot be physically touched or measured. Human assets and intellectual capital refer to the knowledge, skills, and abilities of employees, while brand, image, and reputation refer to the perception of the company in the minds of consumers. Relationships and company culture refer to the connections and values shared within the organization.

Question 13

Which of the following is not an example of an external threat to a company's future profitability?

Accepted Answer

A lack of a well-known brand name may not necessarily be an external threat but could be an internal weakness of the company. The other options listed are all external threats to a company's future profitability.

Question 14

Sizing up a company's overall resource strengths and weaknesses

Accepted Answer

The process of conducting a SWOT analysis is more than merely listing items under Strengths,Weaknesses,Opportunities,and Threats.SWOT analysis essentially involves constructing a "strategic balance sheet" that analysts can use to size up the company's resource strengths (competitive assets) and its resource weaknesses (competitive liabilities) as well as opportunities and threats in the company's external environment.

Question 15

The most important payoff of doing a thorough SWOT analysis is

Accepted Answer

A first-rate SWOT analysis sizes up a company's internal strengths and competitive deficiencies,its market opportunities,and the external threats to its future well-being.

Question 16

One of the most telling signs of whether a company's market position is strong or precarious is

Accepted Answer

One of the most telling signs of whether a company's business position is strong or precarious is whether its cost structure and customer value proposition are competitive with those of industry rivals.

Question 17

Which of the following best describes the market opportunities that tend to be most relevant to a particular company?

Accepted Answer

A company's strategy should be aimed squarely at capturing those market opportunities that are most attractive and suited to the company's collection of capabilities.

Question 18

A company's resource weaknesses can relate to

Accepted Answer

Competitive weaknesses are those that that make the company vulnerable to rivals,hold down profitability,or disqualify it from pursuing an attractive opportunity.

Question 19

Which one of the following is not part of conducting a SWOT analysis?

Accepted Answer

A first-rate SWOT analysis sizes up a company's internal strengths and competitive deficiencies,its market opportunities,and the external threats to its future well-being.

Question 20

Which of the following most accurately reflect a company's resource strengths?

Accepted Answer

Resource strengths refer to a company's core competencies, competitive capabilities, and valuable intangible assets. These are the unique resources and capabilities that give the company a competitive advantage over its rivals. Sizes of unit sales, revenues, profitability, and market share are important, but they are outcomes of a company's resource strengths rather than the strengths themselves. The number of primary activities in a company's value chain or the overall profitability of its business model may also be important, but they are not sufficient indicators of the company's resource strengths.

Quiz 4: Evaluating a Company Resources, Capabilities, and Competitiveness

Which one of the following is not an intangible resource?

Identifying and appraising a company's resource strengths and weaknesses and its external opportunities and threats is called

When a company has become proficient in modifying,upgrading,or deepening the company's resources and capabilities in response to its changing environment and market opportunities,it is called

Which of the following is not an example of an external threat to a company's future profitability?

Two analytical tools useful in determining whether a company's prices and costs are competitive are

A company resource weakness or competitive deficiency

Which of the following is not a market opportunity most relevant to a particular company?

The two most important parts of SWOT analysis are

A first-rate SWOT analysis

A company's value chain identifies

The external market opportunities that are most relevant to a company are the ones that

Which one of the following is not a tangible resource?

Which of the following is not an example of an external threat to a company's future profitability?

Sizing up a company's overall resource strengths and weaknesses

The most important payoff of doing a thorough SWOT analysis is

One of the most telling signs of whether a company's market position is strong or precarious is

Which of the following best describes the market opportunities that tend to be most relevant to a particular company?

A company's resource weaknesses can relate to

Which one of the following is not part of conducting a SWOT analysis?

Which of the following most accurately reflect a company's resource strengths?