Which of the following is not a good example of a marketing-related key success factor?
A) high utilization of fixed assets
B) a well-known and well-respected brand name
C) breadth of product line and product selection
D) clever advertising
E) courteous,personalized customer service

Question

Quizplus · Accepted Answer

Among the marketing KSFs are: (1) breadth of product line and product selection; (2) a well-known and well-respected brand name; (3) fast,accurate technical assistance; (4) courteous,personalized customer service; (5) accurate filling of buyer orders (few back orders or mistakes); (6) customer guarantees and warranties (important in mail-order and online retailing,big-ticket purchases,and new-product introductions); and (7) clever advertising.

Which of the Following Is Not a Good Example of a Marketing-Related