Which one of the following is not a characteristic of an effectively worded strategic vision statement?
A) directional (is forward-looking,describes the strategic course that management has charted and the kinds of product-market-customer-technology changes that will help the company prepare for the future)
B) easy to communicate (is explainable in 10 to 15 minutes,can be reduced to a memorable slogan)
C) graphic (paints a picture of the kind of company management is trying to create and the market position or positions the company is striving to stake out)
D) consensus-driven (commits the company to a "mainstream" directional path that most all stakeholders will enthusiastically support)
E) focused (is specific enough to provide guidance to managers in making decisions and allocating resources)

Question

Quizplus · Accepted Answer

A consensus-driven strategic vision statement implies that the company's direction has been determined based on agreement from most stakeholders, rather than based on the company's own goals and ambitions. This could limit the company's potential and innovative capabilities, as it may not be pushing beyond the mainstream. Therefore, a consensus-driven approach may not be a desirable characteristic for an effectively worded strategic vision statement.

Which One of the Following Is Not a Characteristic of an Effectively