The benefit of a vivid,engaging,and convincing strategic vision is
A) its ability to crystallize top management's own view about the company's long-term direction.
B) it reduces the risk of rudderless decision making by managers at all levels of the organization.
C) it helps an organization prepare for the future.
D) its ability to unite company personnel behind managerial efforts to get the company moving in the intended direction.
E) All of these are important benefits of an effective strategic vision.

Question

Quizplus · Accepted Answer

A well-thought-out,forcefully communicated strategic vision pays off in several respects: (1) It crystallizes senior executives' own views about the firm's long-term direction; (2) It reduces the risk of rudderless decision-making by management at all levels; (3) It is a tool for winning the support of employees to help make the vision a reality; (4) It provides a beacon for lower-level managers in forming departmental missions; and (5) It helps an organization prepare for the future.

The Benefit of a Vivid,engaging,and Convincing Strategic Vision Is