Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café.Each time customers purchases their 100^th cup of coffee at The Edgewater Café, they receive a free pound of coffee of their choice.What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program? A)Reducing buyer power with a loyalty program. B)Increasing buyer power with a loyalty program. C)Decreasing supplier power with a differentiated product. D)Creating a substitute product.

Question

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Callie is attempting to reduce buyer power by encouraging customer loyalty through the "Free Pound of Coffee" program, which incentivizes repeat purchases.

Callie Crystal Owns and Operates One of the Most Successful