Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's Five Forces model.Which of the following represents a threat of a new entrant in the soft drink industry?
A)Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
B)Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
C)Zevia Natural Diet Soda begins selling directly over the Internet.
D)Vitamin water, fruit juice, coffee are all beverage options available to consumers.

Question

Quizplus · Accepted Answer

Zevia Natural Diet Soda selling directly over the Internet represents a threat of a new entrant into the industry as it allows for direct-to-consumer delivery without the need for distribution through traditional retail channels. This could potentially disrupt the current market share and create more competition. The other options do not necessarily represent a threat of a new entrant. Option A represents a barrier to entry for new entrants, while option B represents the bargaining power of buyers. Option D represents substitutes in the industry.

Your Boss, Kerry Miller, Has Asked You to Analyze the Soft