Danielle, searching online for a hair fall control shampoo, entered the HairCare website. She noticed that the HairCare web page for shampoos also showed conditioners, hair gels, and hair dryers in the "Customers Who Bought This Item Also Bought" section in its product screens. Which of the following techniques does HairCare use in order to cross-sell its products?
A)market basket analysis
B)predictive analysis
C)what-if analysis
D)goal-seeking analysis

Question

Quizplus · Accepted Answer

HairCare is using market basket analysis by suggesting products that are commonly purchased together with the shampoo, such as conditioners, hair gels, and hair dryers. This technique analyzes the consumer's purchase behavior and recommends complementary products to increase the overall purchase value.

Danielle, Searching Online for a Hair Fall Control Shampoo, Entered