Sellers Forever Inc. makes use of a system that sends emails to all employees in the organization with requests to recognize and congratulate the top performing sales reps at the end of every week to encourage and motivate the sales team. Which of the following has the company employed?
A)sales outsourcing
B)email marketing
C)sentiment analysis
D)sales force automation

Question

Quizplus · Accepted Answer

The company has employed sales force automation, which is a technique to automate business tasks such as inventory control, sales processing, and tracking of customer interactions, as well as analyzing sales forecasts and performance. In this case, sending emails to recognize top performers is a part of tracking and encouraging sales team performance, which falls under sales force automation.