Question 1

An integrated application suite to support a whole establishment that includes modules to manage financials, human resources, supply chain, customer relationships, and other business processes is called ________.

Accepted Answer

An integrated application suite that supports a whole establishment and includes modules to manage financials, human resources, supply chain, customer relationships, and other business processes is called enterprise resource planning (ERP). Total quality management (TQM) is a management approach focused on quality improvement. Business process automation (BPA) refers to using technology to automate repetitive tasks or workflows to improve efficiency. Business process management (BPM) is a methodology that aims to improve business processes by analyzing, designing, implementing, monitoring, and optimizing them. While all of these terms relate to business management, only ERP fits the given description.

Question 2

Which of the following requires application suites with synchronized modules?

Accepted Answer

The answer of Which of the following requires application suites...

Question 3

Which of the following is a disadvantage of best-of-breed suites?

Accepted Answer

Best-of-breed suites often involve integrating multiple systems from different vendors, which can lead to error-prone synchronization between these systems.

Question 4

The information systems used by customer relationship management (CRM)are often ________.

Accepted Answer

Fragmented systems refer to separate and disconnected systems that don't share data or functionality. This can lead to challenges in managing customer data and providing a unified customer experience. Outdated and redundant systems may also present challenges in CRM, but they are not specific to CRM systems only. A unified system, on the other hand, would imply that all CRM functions are integrated into one system, which is not typical in a CRM environment.

Question 5

The advantage of using a suite with synchronized modules is that ________.

Accepted Answer

A suite with synchronized modules allows for a common architecture to overlay the systems, improving consistency across the modules. This makes it easier to manage and maintain the system as a whole. Additionally, changes can be introduced more efficiently because of the common architecture.

Question 6

In which of the following approaches for integrating ERP modules does the vendor provide middleware to connect systems that may be running on different platforms?

Accepted Answer

The answer of In which of the following approaches for...

Question 7

Which of the following is a disadvantage of the engineered suite?

Accepted Answer

High switching costs are a disadvantage of the engineered suite because it can be difficult and expensive to switch to a different software suite once you have implemented an engineered suite.

Question 8

Software used as a bridge to integrate separate information systems and synchronize data across multiple systems is referred to as ________.

Accepted Answer

Middleware is software that acts as a bridge or intermediary between different systems, applications, and databases to allow communication and data sharing. It is commonly used in enterprise environments to integrate disparate systems and synchronize data across multiple applications, platforms, and devices. Middleware can provide a standardized way to exchange information, simplify integration, and reduce complexity in a heterogeneous IT landscape. Malware and web beacon software are malicious programs that can compromise the security and privacy of computer systems and users. Bundled software refers to software packages that are sold together as a bundle or suite, often with a common theme or purpose. However, bundled software does not necessarily provide integration or synchronization capabilities.

Question 9

In an ERP suite that includes modules specialized for higher education, which of the following would be used to track donations, pledges, and gifts, and manage contacts and donor relationships?

Accepted Answer

Institutional advancement typically includes modules for managing donations, pledges, and gifts, as well as maintaining and organizing contact information for donors and managing donor relationships.

Question 10

Which of the following approaches for integrating ERP modules has high switching costs?

Accepted Answer

An engineered suite approach for integrating ERP modules has high switching costs because it involves customized coding and tight integration between modules, making it difficult to switch to a different vendor or upgrade to a new version. In comparison, a suite with synchronized modules or best-of-breed suite approach allows for more flexibility and easier switching between vendors or modules. Electronic data interchange is a separate technology used for exchanging data between businesses and is not related to ERP module integration.

Question 11

Which of the following is a characteristic of best-of-breed suites?

Accepted Answer

Best-of-breed suites are known for their ability to match user requirements closely.

Question 12

Early integrated application suites evolved from systems that supported ________.

Accepted Answer

Early integrated application suites evolved from systems that supported manufacturing resource planning. These systems were designed to help manufacturers plan and manage their resources, including materials, production schedules, and purchasing. Over time, these systems expanded to include other areas such as financials, human resources, and sales, resulting in integrated application suites.

Question 13

________ helps organizations classify user-generated content as pro, con, or neutral toward the company or product.

Accepted Answer

Sentiment analysis is a type of natural language processing that helps organizations to identify and categorize user-generated content as positive, negative, or neutral based on the text's tone and context. It is used to monitor and analyze social media mentions, reviews, and feedback to understand customer sentiment and improve brand image. Therefore, Sentiment analysis is the best choice for the given scenario.

Question 14

A disadvantage of using a suite with synchronized modules is that ________.

Accepted Answer

Synchronized modules in a suite have a high risk of producing weak bridges, which can cause errors or crashes.

Question 15

Which of the following strategies for integrating ERP modules is built from the ground up with consistent user interfaces, integrated backend database, and a single architectural foundation?

Accepted Answer

An engineered suite is a strategy for integrating ERP modules that is built from the ground up with consistent user interfaces, integrated backend database, and a single architectural foundation. This approach provides a unified, seamless experience for users across different modules, enabling them to work more efficiently and effectively.

Question 16

E-marketing information systems provide extensive tracking capabilities by embedding in the HTML email a ________.

Accepted Answer

Web beacons, also known as tracking pixels or clear GIFs, allow marketers to track email opens and clicks, as well as other user behavior on their website. They are small, invisible images embedded in the HTML of an email that can be used to collect information about the user's activity. Server logs and web logs are not embedded in emails and do not provide tracking capabilities. A web trojan is a malicious software used for hacking and is not related to e-marketing information systems.

Question 17

Sellers Forever Inc. makes use of a system that sends emails to all employees in the organization with requests to recognize and congratulate the top performing sales reps at the end of every week to encourage and motivate the sales team. Which of the following has the company employed?

Accepted Answer

The company has employed sales force automation, which is a technique to automate business tasks such as inventory control, sales processing, and tracking of customer interactions, as well as analyzing sales forecasts and performance. In this case, sending emails to recognize top performers is a part of tracking and encouraging sales team performance, which falls under sales force automation.

Question 18

________ boosts the performance of an organization's sales reps by helping them track and manage their accounts, contacts, leads, and to-do lists.

Accepted Answer

Sales force automation is a software system that helps sales reps track and manage their accounts, contacts, leads, and to-do lists. It boosts their performance by streamlining their sales processes and making them more efficient. Sales outsourcing involves hiring a third-party company to handle sales activities, sentiment analysis is a tool used to analyze customer feedback and opinions, and email marketing involves sending promotional emails to a list of subscribers. None of these options specifically address the need for a system to help sales reps manage their accounts and contacts.

Question 19

Which of the following is a CRM strategy used to earn more revenue from existing customers?

Accepted Answer

Cross-selling is a CRM strategy used to sell additional products or services to existing customers. This can increase revenue from existing customers by encouraging them to purchase more from your business. Permission marketing is a strategy for obtaining customer consent before marketing to them, while predictive analytics is a technique used to analyze customer data in order to identify patterns and predict behavior. The foot-in-the-door technique is a persuasion strategy used to encourage customers to agree to a small request in order to increase the likelihood of compliance with a larger request later on.

Question 20

The use of live chats as a CRM strategy in the context of customer support will most likely result in ________.

Accepted Answer

The use of live chats can result in considerable savings for a company, as it can reduce the need for phone support and decrease resolution times. This leads to improved customer satisfaction and higher retention rates, ultimately improving profitability. It is unlikely to result in high employee turnover costs or decreasing profitability, and may even improve retention rates.

Quiz 5: Information Systems for the Enterprise