The primary goal of the triple bottom-line approach is to ensure the maximum short-term viability of an organization.

Question

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The goal of the triple bottom-line approach is to ensure the long-term viability,or sustainability,of an organization and the total society.Triple bottom-line advocates specifically call for managerial and accounting practices that respect and measure a firm's social and environmental performance just as the firm's financial performance is respected and measured.

The Primary Goal of the Triple Bottom-Line Approach Is to Ensure