Pushing managers to adopt a bigger and broader conception of social responsibility will reduce the chances of establishing a sustainable,enduring global community where resources are not dangerously depleted or damaged.

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Managers are being pushed to adopt a bigger,broader conception of social responsibility,an approach that will produce a sustainable,enduring global community where the resources are not dangerously depleted or damaged.The triple bottom-line/sustainability approach employs free-market principles and recognizes the necessity for financial success but also argues that social and environmental responsibilities are of equal importance.

Pushing Managers to Adopt a Bigger and Broader Conception of Social