Triple bottom-line advocates call for managerial practices that respect and measure a firm's social and environmental performance just as the firm's financial performance is respected and measured.

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Triple bottom-line advocates specifically call for managerial and accounting practices that respect and measure a firm's social and environmental performance just as the firm's financial performance is respected and measured.The goal is to ensure the long-term viability,or sustainability,of the organization and the total society.

Triple Bottom-Line Advocates Call for Managerial Practices That Respect and Measure