Which term refers to a customer associating the quality of a product with the image of the company?
A)Reputation
B)Aesthetics
C)Special features
D)Durability
E)Conformance

Question

Quizplus · Accepted Answer

Reputation refers to the overall perception or image of a company in the eyes of its customers. When a customer associates the quality of a product with the image of the company, it is a reflection of the company's reputation.

Which Term Refers to a Customer Associating the Quality of a Product