Which perspective on the mass media reminds us that audience members are people and not programmable robots?

Question

Quizplus · Accepted Answer

Interpretive approaches emphasize the importance of understanding the unique experiences and perspectives of individuals and acknowledge that audience members actively interpret and understand media messages in their own way. This perspective recognizes that audience members are not passive, programmable robots but rather reflective, thinking individuals with agency and autonomy.

Which Perspective on the Mass Media Reminds Us That Audience