For Stuart Hall,any analysis of the mass media needs to take into account:

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Stuart Hall stresses the importance of considering both media consumption and production in analyzing mass media. He argues that the way in which media messages are produced and disseminated shapes their reception and interpretation by audiences. At the same time, audiences actively engage with media messages and use them to construct their own understandings of the world. Therefore, any analysis of the mass media must take into account both the production and consumption of media.

For Stuart Hall,any Analysis of the Mass Media Needs to Take