The idea that audience members are active participants in interpreting ideas from the mass media is associated with which approach?

Question

Quizplus · Accepted Answer

The approach that emphasizes the active role of audience members in interpreting ideas from the mass media is cultural studies. This approach views media as a site of struggle, negotiation, and resistance, where individuals and groups interact with and decode media messages in different ways, based on their cultural backgrounds, experiences, and identities. Cultural studies scholars are interested in understanding the ways in which media shape cultural identities, reinforce or challenge power relations, and contribute to social change.

The Idea That Audience Members Are Active Participants in Interpreting