Which theory argues that the mass media should be studied in terms of the interaction between producers and consumers of media messages?

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Interpretive approaches argue that the mass media should be studied in terms of the interaction between producers and consumers of media messages. This perspective highlights the importance of understanding how media consumers interpret and make meaning of media messages, and how this interpretation process can differ based on factors such as culture, social class, and ideology.

Which Theory Argues That the Mass Media Should Be Studied