Question 1

The most common form of media convergence is called:

Accepted Answer

The answer of The most common form of media convergence...

Question 2

Which theory argues that the mass media should be studied in terms of the interaction between producers and consumers of media messages?

Accepted Answer

Interpretive approaches argue that the mass media should be studied in terms of the interaction between producers and consumers of media messages. This perspective highlights the importance of understanding how media consumers interpret and make meaning of media messages, and how this interpretation process can differ based on factors such as culture, social class, and ideology.

Question 3

Which of the following world regions has the smallest number of Internet users per 1,000 people?

Accepted Answer

According to the International Telecommunication Union's 2020 report, the Middle East and Africa has the smallest number of Internet users per 1,000 people, with a penetration rate of only 28.2%.

Question 4

Research on the effect of media violence on behavior in the real world is plagued by a big ____ problem.

Accepted Answer

The answer of Research on the effect of media violence...

Question 5

When Internet applications like Napster are created,they enables millions of people to freely share recorded music on the Internet using a central server.Some analysts point to Napster as:

Accepted Answer

The answer of When Internet applications like Napster are created,they...

Question 6

Conflict theorists argue that dominant classes and political groups benefit disproportionately from mass media.Which is a way that makes this possible according to conflict theorists?

Accepted Answer

Conflict theorists argue that dominant classes and political groups benefit disproportionately from mass media because ownership of the mass media is highly concentrated in the hands of a small number of people who are often members of the dominant class. They control the content that is produced and distributed, and they do so in a way that reinforces their own interests and values. This means that the ideas, beliefs, and values that are transmitted through the mass media are often biased in favor of the dominant class, making it more difficult for alternative views and perspectives to gain traction.

Question 7

Because the mass media coordinate the parts of society,socialize its members,exercise social control,and provide entertainment,they help to make social order possible.This statement supports which theory of the mass media?

Accepted Answer

The statement implies that the mass media play a functional role in maintaining social order by coordinating society, socializing its members, exercising social control, and providing entertainment - all key components of functionalist theory. Conflict theory, interpretive approaches, organizational approaches, and social deconstructionism do not necessarily emphasize the role of the media in maintaining social order.

Question 8

Age and sex are factors influencing the presentation of characters on television.While young women tended to play mainly romantic roles:

Accepted Answer

The statement mentions two factors - age and sex - and their influence on character presentation on television. It states that young women tend to play romantic roles, but as women age, the proportion of villains among them increases. This covers option A. The statement also mentions that the tendency for villainy to increase among older men is weaker than among older women, covering option B. Therefore, the best choice is D - a combination of both A and B. Option C is not supported by the statement.

Question 9

If American mass media pose a threat to the independent national culture of countries like France and Canada,____ may be said to exist.

Accepted Answer

Media imperialism refers to the domination of cultures by the media from other countries, which leads to the erosion of local cultures and values. If the American mass media poses a threat to the independent national culture of countries like France and Canada, it can be considered a form of media imperialism.

Question 10

Which is NOT a function of the mass media according to functionalism?

Accepted Answer

Functionalism recognizes that the mass media is filtered and interpreted by people who exercise agency, but it is not considered a direct function of the mass media. Rather, it is seen as a part of the overall social system.

Question 11

According to research presented in the text,fully 60% of fictional television characters suffering from mental illness in the period 1994-1997 were involved in crime or violence.This illustrates that the portrayal of people with disabilities:

Accepted Answer

The research presented in the text shows that the majority of fictional television characters with mental illness were portrayed as involved in crime or violence. This reinforces negative stereotypes that associate mental illness with dangerous behavior. Therefore, the portrayal of people with disabilities tends to reinforce traditional, mainstream negative stereotypes.

Question 12

The control of a mass medium by a single national culture and the undermining of other national cultures is known as:

Accepted Answer

Media imperialism refers to the control of a mass medium by a single national culture and the undermining of other national cultures. This can manifest in various ways such as the domination of English-language media or the spread of American media around the world.

Question 13

What percent of the population has Internet access in the United States in 2005?

Accepted Answer

According to the World Bank, in 2005, 66.8% of the population in the United States had internet access.

Question 14

Between 1992 and 1996,the proportion of U.S.television stations owned by the 10 largest owners quadrupled.This is an example of:

Accepted Answer

The fact that the proportion of U.S. television stations owned by the 10 largest owners quadrupled between 1992 and 1996 shows a high degree of media concentration. This refers to the ownership of a significant proportion of the media market by a few large companies or individuals, which can limit competition and diversity of viewpoints.

Question 15

According to Brym and Lie,the Internet has the potential to make the mass media somewhat more ____,especially for those who can afford access.

Accepted Answer

Brym and Lie argue that the internet has the potential to make the mass media more democratic as it provides a platform for individuals to express their opinions and views, and it allows for a greater diversity of voices and perspectives to be heard. However, they note that this is only true for those who have access to the internet and can afford it, and that there are still issues of unequal access and power that need to be addressed.

Question 16

The newspaper was the dominant mass medium as late as:

Accepted Answer

Newspapers were the dominant mass medium until around 1950, when television began to take over as the primary source of mass communication, significantly impacting the way news and information were distributed and consumed.

Question 17

Which of the following does the Internet provide?

Accepted Answer

The Internet provides all of the mentioned opportunities - it allows media conglomerates to restrict access to paying customers and accumulate wealth, but it also empowers consumers to become producers and exercise their creative capabilities.

Question 18

The blending of the World Wide Web,television,telephone,and other communications media into new,hybrid media forms is called:

Accepted Answer

Media convergence refers to the merging of different communication technologies and platforms into new hybrid media forms. It involves the interconnection of traditional media such as TV, radio, and print with digital media such as the internet, mobile phones, and social media. As a result, we see the convergence of different media formats, such as broadcast TV shows becoming available to stream online or podcasts being turned into TV shows.

Question 19

Which is NOT a cause of media growth?

Accepted Answer

Socialist revolutions did not directly contribute to the growth of media, unlike the other options. The Protestant Reformation, democratic movements, and capitalist industrialization all led to the development and expansion of various forms of media such as printing presses, newspapers, and radio/television broadcasting.

Question 20

In a study of four years worth of stories in Time,Newsweek,and U.S.News & World Report,one researcher found that 53-66% of poor people were portrayed as African Americans while the actual rate was about 29%.This reinforces:

Accepted Answer

The study's findings suggest that news magazines are portraying a disproportionate number of African Americans as poor, which reinforces the false idea that most poor people are African American. This highlights the problem of media perpetuating stereotypes and biases about certain groups of people.

Quiz 18: The Mass Media