In the 1990s,media firms sought to control the production and distribution of many fields,as opposed to limiting their scope to their traditionally specific fields.This is referred to as:

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Vertical integration refers to the expansion of a company's control over different stages of the production and distribution process. In the 1990s, media firms began to acquire companies involved in various aspects of the media industry, such as production studios, distribution networks, and cable providers. This allowed them to have greater control over the entire supply chain and capture a larger share of profits.

In the 1990s,media Firms Sought to Control the Production and Distribution