In Chapter 18 of the textbook,natives in traditional dress on Enaotai Island in West Papua New Guinea are photographed observing the movie Grease on television.This is an example of the global influence and control of television by the United States.Which term best describes this phenomenon?

Question

Quizplus · Accepted Answer

The phenomenon described in the question is an example of media imperialism, which refers to the dominant control and influence of western media, particularly that of the United States, on other cultures and societies. The fact that traditional natives in Papua New Guinea are watching a Hollywood movie on television illustrates the extent of cultural homogenization and the spread of American cultural norms and values through mass media. Media convergence and media integration, on the other hand, refer to the merging of previously distinct media platforms and the incorporation of new technologies into media production and distribution. Media functioning is not a recognized term in the field of media studies.

In Chapter 18 of the Textbook,natives in Traditional Dress on Enaotai