Comparison of product features is part of the ____ phase of the decision-making process.

Name: Comparison of product features is part of the ____ phase of the decision-making process.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Comparison of product features is done during the evaluating alternatives phase of the decision-making process. This is when the consumer compares product features, benefits, and prices of the different options available to them before making a final decision.

Comparison of Product Features Is Part of the ____ Phase