______________ occur when the receiver of the message (i.e.the potential customer)evaluates the message based on the status or image of the sender.
A) Synergistic effects
B) Temporal effects
C) Source effects
D) Direct effects
E) Noise effects

Question

Quizplus · Accepted Answer

Source effects occur when the receiver of the message evaluates the message based on the status or image of the sender. This means that the credibility, likability, expertise, attractiveness, and trustworthiness of the sender can influence how the message is received and acted upon. For example, a celebrity endorsing a product might increase its appeal because people admire and trust the celebrity. On the other hand, a controversial or untrustworthy spokesperson might detract from the message and decrease its effectiveness.

______________ Occur When the Receiver of the Message (I