Integrating R&D,marketing,and production in an international business may require what?
A) excess funds
B) price advantages because of currency fluctuations to stabilize global prices
C) retail fragmentation within the country
D) complementarity of the R&D function
E) R&D centres that are linked by formal and informal mechanisms with marketing operations in various countries and with various manufacturing facilities

Question

Quizplus · Accepted Answer

Integrating R&D, marketing, and production in an international business may require R&D centres that are linked by formal and informal mechanisms with marketing operations in various countries and with various manufacturing facilities. This ensures that the R&D function complements the needs of the market and production facilities in different locations, leading to better product development, production efficiency, and market penetration. Additionally, it helps in aligning the company's global strategies and keeping up with the changing market trends and customer demands.

Integrating R&D,marketing,and Production in an International Business May Require What