A global marketing strategy,which views the world's consumers as similar in their tastes and preferences,is inconsistent with the mass production of a standardized output.

Question

Quizplus · Accepted Answer

A global marketing strategy that views the world's consumers as similar in their tastes and preferences is consistent with the mass production of a standardized output, as it allows for economies of scale and uniformity in marketing efforts.

A Global Marketing Strategy,which Views the World's Consumers as Similar