Firms pursuing a(n)________________ strategy orient themselves towards achieving maximum local responsiveness.
A) international
B) global
C) transnational
D) multidomestic
E) multinational

Question

Quizplus · Accepted Answer

The term "multidomestic" refers to a business strategy where a company operates in multiple markets and focuses on adapting its products and services to meet the specific needs and preferences of each local market. This approach emphasizes local responsiveness over global standardization.

Firms Pursuing A(n)________________ Strategy Orient Themselves Towards Achieving Maximum Local