According to Bartlett and Ghoshal,the _______ strategy is the only viable international strategy.
A) multidomestic
B) international
C) transnational
D) global
E) multinational

Question

Quizplus · Accepted Answer

According to Bartlett and Ghoshal, the transnational strategy is the only viable international strategy because it allows a firm to achieve global efficiencies, local responsiveness, and leverage knowledge and innovations across borders. This strategy involves a high degree of integration and coordination between headquarters and subsidiaries and requires the development of a global mindset throughout the organization. Therefore, the best answer is choice C) transnational.

According to Bartlett and Ghoshal,the _______ Strategy Is the Only