When managers in an international business consider market segmentation in foreign countries,they need to be cognizant of the difference between countries in the structure of market segments.

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Managers need to take into account the differences in market segments between foreign countries when considering market segmentation strategies. This is because cultural, economic, and social factors can affect the way that consumers in different countries perceive and prioritize products and services, and what they are willing to pay for them. Therefore, market segmentation approaches must be tailored to fit the unique characteristics of each country's market segments.

When Managers in an International Business Consider Market Segmentation in Foreign