Firms can reduce the failure of new-product development by insisting that research and development,marketing,and production functions work independently.

Question

Quizplus · Accepted Answer

This statement is false. In order to reduce the failure of new-product development, it is important for these functions to work together and communicate effectively throughout the development process. Collaboration and integration between these functions can help ensure that the product is feasible, marketable, and can be efficiently produced.

Firms Can Reduce the Failure of New-Product Development by Insisting