Which of the following is true of the marketing and research and development (R&D)departments in an international firm?
A) Marketing and R&D should always work independently.
B) R&D identifies gaps in a market so that marketing can work to fill those gaps.
C) R&D defines the market's needs for the marketing personnel.
D) Marketing fails to guide R&D whether to produce globally standardized or locally customized products.
E) A major contributor to the success of new-product introductions is a close relationship between marketing and R&D.

Question

Quizplus · Accepted Answer

In an international firm, a close relationship between marketing and R&D is essential for successful new-product introductions. R&D can identify gaps in the market and develop products to fill those gaps, while marketing can define the market's needs and provide feedback to R&D on whether to produce globally standardized or locally customized products. Working independently can lead to a lack of coordination and a failure to meet the needs of the target market.

Which of the Following Is True of the Marketing and Research