The _____ refer(s)to choices about product attributes,distribution strategy,communication strategy,and pricing strategy that a firm offers its targeted markets.
A) market imperfections
B) marketing mix
C) marketing intermediaries
D) marketing objectives
E) marketing plan

Question

Quizplus · Accepted Answer

The marketing mix refers to the strategic decisions a company makes regarding the 4 Ps of marketing: product, price, promotion, and place (distribution). These decisions are made in order to create a successful marketing strategy targeted at specific markets. Market imperfections and marketing intermediaries are not directly related to these specific strategic decisions, while marketing objectives and plans are broader concepts that include the marketing mix as well as other aspects of marketing strategy.

The _____ Refer(s)to Choices About Product Attributes,distribution Strategy,communication Strategy,and Pricing