When the retail sector is very concentrated:
A) it is more expensive for the firm to make contact with each individual retailer.
B) it makes sense for a firm to deal with wholesalers instead of retailers.
C) a relatively large sales force is required to deal with the retail sector.
D) there are long channels of distribution.
E) the orders generated from each sales call can be large.

Question

Quizplus · Accepted Answer

In a concentrated retail sector, fewer retailers control a larger market share, meaning each sales call can result in larger orders.

When the Retail Sector Is Very Concentrated