Which of the following factors helps a firm shorten channel length?
A) The entry of large discount superstores
B) A firm's insistence on dealing with wholesalers instead of retailers
C) Fragmentation of a retail system
D) A small sales force
E) Smaller sales orders generated from sales calls

Question

Quizplus · Accepted Answer

The entry of large discount superstores can help a firm shorten channel length by allowing them to sell directly to the consumers and bypassing traditional channels such as wholesalers or distributors.

Which of the Following Factors Helps a Firm Shorten Channel