Which of the following marketing strategies relies on access to advertising media?
A)Personal selling
B)Direct selling
C)Push strategy
D)Pull strategy
E)Copy testing

Question

Quizplus · Accepted Answer

A pull strategy relies on access to advertising media. In the United States, a large number of media are available, including print media (newspapers and magazines), broadcasting media (television and radio), and the Internet. The rise of cable television in the United States has facilitated extremely focused advertising.

Which of the Following Marketing Strategies Relies on Access to Advertising