Which of the following is a drawback of a push strategy?
A)It can be expensive when the distribution channel is long.
B)It decreases interaction with consumers.
C)It does not allow consumers to be educated on the benefits of a complex product.
D)It is useful only in advanced nations where consumers are sophisticated and highly educated.
E)It can only be used to sell industrial products.

Question

Quizplus · Accepted Answer

A push strategy involves pushing the product through the distribution channel to reach the end consumer. This can be expensive when the distribution channel is long as it involves more intermediaries who need to be compensated for their services. Additionally, a push strategy may not allow for effective interaction with consumers as the focus is on getting the product out to the market.

Which of the Following Is a Drawback of a Push